Founding Member Pricing: $27 — closes when launch ends

A book for self-published authors who are done guessing

Written. Published. Ignored.

The last book you'll need to sell your book.

Most self-published books sell fewer than 100 copies over their entire lifetime. Not because the writing was bad. Because nobody taught the author what comes after publishing.

Get the Book — $27 Founding Price

Price goes to $37 after launch. No discount codes. No tricks.

77% of self-published authors earn under $1,000 per year
90% of self-published books sell fewer than 100 copies
78% of indie authors say marketing is the hardest part

Sources: WordsRated, Authors Guild 2023 Income Survey, Written Word Media 2025 Indie Author Survey

You did not publish a bad book. You published without a system.

You spent hours on YouTube and got contradictory advice

One creator says run Amazon ads immediately. Another says never touch ads until you have 50 reviews. Someone else says TikTok is the only thing that works. You are not confused because you are slow. You are confused because the advice is genuinely contradictory and nobody tells you why.

You published, had a small spike, then watched sales go flat

The Amazon algorithm gave your book a window. You did not know about it. The window closed. Now your book is buried on page 14 of a search result that nobody ever reaches, competing against books that have been in the ecosystem for years.

You have no idea what is actually working

You posted on Instagram. You set up an author website. You may have tried a small ad budget. Something might have moved. You are not sure what. The feedback loop is so slow and so noisy that you cannot tell signal from coincidence.

You are exhausted from doing everything before you have done anything

The self-publishing marketing world wants you to be on every platform, building every list, running every type of ad, doing weekly newsletter drops and daily content before your book has sold its first hundred copies. That is not a strategy. That is a burnout spiral dressed up as productivity.

You can stop searching now.

The authors who earn real income from their self-published books are not smarter than you. They are not more talented than you. They are not working harder than you. They are following a sequence that almost nobody is teaching in plain language, built specifically for independent authors.

That sequence is what this book contains. Everything in it is ordered deliberately. The sequencing is the product. Read it once, front to back, and you will have a clearer picture of how to market your book than 90% of the self-published authors currently guessing their way through the same questions you have been asking.

A marketing consultant who self-published this book using every strategy inside it

I spent years as a marketing consultant before I turned my methodology into this book. That means two things for you.

First, the frameworks here are not borrowed from generic marketing blogs and repackaged with author-specific vocabulary. They are built from real marketing principles and tested against the specific dynamics of self-publishing.

Second, and more importantly: this book is the proof of concept for everything it teaches. Every strategy in here is the same strategy I used to build the audience, run the pre-launch, and sell the pre-orders that funded its production. You are not reading theory. You are reading a live case study.

If the book works, which you will be able to verify, it validates the system. That is not a marketing trick. It is accountability.

Marketing consultant background
This book is proof the system works
Built for nonfiction authors specifically
Evergreen strategies, not trend-chasing
No paid course upsell hiding the real content

Ten chapters. One complete system. In the order you actually need it.

The book is structured in three parts that follow the real sequence of a successful self-publishing launch. Part One is the heaviest because most of the work happens before you hit publish.

Part One — Before You Publish
01

Why Marketing Feels Impossible (and Why It Does Not Have to Be)

The real reason 77% of self-published authors earn under $1,000 per year has nothing to do with talent. It has everything to do with sequence. This chapter reframes the problem so the rest of the book makes structural sense.

02

The Launch Mistake That Kills Sales Before They Start

Amazon gives every new book a short window of algorithmic visibility. Most authors do not know this window exists until it has already closed. This chapter explains what the window is, how to use it, and how to never waste it again.

03

Why Social Media Is Not Selling Your Books (and What Is)

Email marketing drives 28% of purchase decisions among readers. Social media drives far less. This chapter ends the debate and redirects your effort toward what actually converts.

04

Your Author Platform: What You Actually Need Before You Publish

You do not need a podcast, a YouTube channel, and a TikTok presence. You need three things, and this chapter names them specifically and tells you how to build them in the right order.

05

Your Email List Is Your Business

96% of self-published authors earning over $10,000 per year have an email list. This chapter builds yours, including the reader magnet, the welcome sequence, and the pre-launch strategy that uses the list to generate momentum before you publish.

06

How Amazon Decides Who Sees Your Book

Keywords, categories, and metadata are not optional SEO details. They are the mechanism Amazon uses to decide whether your book ever reaches a reader. This chapter walks through every element with the specificity most marketing books skip entirely.

Part Two — Launch
07

Ads That Work (and Why Most Author Ads Do Not)

Amazon Ads score 2.7 out of 5 for effectiveness among indie authors. The failure is not the platform. It is the sequence. Ads work when they amplify a system that already converts. This chapter tells you exactly when ads are the right move and exactly when they are not.

08

Your Launch Week Playbook

A day-by-day launch week framework that covers review generation, email activation, social proof accumulation, and the specific actions that give your book its best possible start on the algorithm.

Part Three — After Launch
09

Pricing for Profit, Not Panic

Most authors price their books on gut feel. This chapter grounds pricing decisions in genre norms, royalty math, and perceived value, so your price point works for you instead of against you.

10

Building a Book That Sells Without You

The difference between a launch and a business is evergreen infrastructure. This chapter builds the systems that keep your book earning after you have moved on to writing the next one.

Five tools included with every founding member order

These are not filler PDFs. Each one is a working tool that removes a specific bottleneck the book identifies.

01

Tool Stack Spreadsheet

Every tool mentioned in the book, mapped by purpose, cost, and the chapter it supports. Sorted by whether you need it before launch, at launch, or post-launch. No more tool overload paralysis.

02

8-Week Pre-Launch Notion Template

The full pre-launch framework from the book, built into a working Notion workspace you can duplicate and use immediately. Week-by-week tasks, checkboxes, and prompts that walk you through building your launch foundation.

Highest-effort build — delivered within one week of launch
03

Amazon Keyword Research Worksheet

A structured worksheet that walks you through the keyword research process from Chapter 6. Includes the evaluation criteria, the placement logic, and a fill-in format for organizing your final keyword selections.

04

Pre-Launch Checklist

Everything that needs to exist before you publish, in the order you need to build it. Organized by platform and deliverable. Downloadable, printable, and designed to remove the question of what to do next.

05

Email List Starter Kit

The reader magnet brief, the platform setup checklist, and the welcome sequence framework from Chapter 5, packaged as a standalone starter kit so you can begin building your list before you finish the book.

  • You have written or are finishing a nonfiction book and have no marketing background
  • You published and saw initial sales go flat and you do not know why
  • You have spent time on YouTube trying to figure this out and ended up more confused than when you started
  • You are willing to follow a system rather than hop between tactics that feel promising
  • You want your book to earn real income, not just exist
  • You are tired of being told to build an audience before you have a framework for what that even means
  • You are writing fiction and primarily want advice on genre-specific fiction marketing dynamics
  • You are looking for a shortcut that avoids doing real marketing work
  • You want someone to manage your marketing for you rather than learning to do it yourself
  • You are already earning consistent income from your self-published books and want advanced scaling strategy
  • You are not willing to build an email list

Your first 90 days with this system

In your first 90 days using this book, you will have a reader-facing email list set up and growing. You will have your Amazon metadata optimized correctly for the first time. You will understand exactly where you are in the launch sequence and what comes next. And if you are still in pre-launch, you will have a complete pre-launch infrastructure built before your book goes live.

That is not a guarantee of a specific sales number. This is a marketing book, not a lottery ticket. But it is a commitment that 90 days from now, you will be operating from a system instead of a guess. That alone puts you ahead of most of your competition.

Founding Member Pricing

Founding member pricing is available now and closes when the launch period ends. There are no discount codes and no flash sales after that.

Ebook Only
$14.99
Post-launch price (no change)
  • Full book (ebook format)
  • No bonus bundle included
Get the Ebook — $14.99

Available via Amazon KDP after launch

Straight answers

The book is complete and the bonuses are built. Founding members receive the ebook immediately. The Notion Template is the single exception and delivers within one week of your order due to the complexity of the build.

The core marketing principles apply broadly, but the book is built and optimized for nonfiction authors. The metadata chapter, pricing chapter, and reader acquisition chapters are all calibrated to nonfiction buyer behavior. Fiction authors will find value but should know the book was not written with their specific genre dynamics in mind.

Pre-publication is actually the ideal time to read this. The first six chapters exist specifically for authors who have not yet launched. The core argument of the book is that most launch failures happen before the book goes live. Getting the pre-launch sequence right is the highest-leverage thing you can do.

No. Chapters 6, 7, 9, and 10 are written directly for authors who are post-launch. You cannot recover the early algorithmic window, but you can optimize your metadata, build your email list from scratch, correct your pricing, and build the evergreen infrastructure that drives long-term sales. The system works at any stage. It just works best before you publish.

The founding member ebook delivers as a PDF optimized for screen reading. The book will also be available in Kindle format via Amazon KDP at launch.

Yes. If you read the book and complete the first three chapters and do not find it useful, contact us within 30 days and we will refund your purchase. We ask that you engage with the material first because the system requires sequential reading to make sense. A refund on principle without opening the book is not something we can offer in good conscience, but a genuine assessment that it was not worth it is something we honor completely.

You have spent long enough guessing.

The system exists. The sequence is documented. The authors who are earning consistent income from their self-published books are not operating on different information. They have the same information you are about to have.

The only question is how much longer you want to keep marketing without it.

Get the Bundle — $27 Founding Price

Price increases to $37 when launch ends. No exceptions.